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I caught up with Steve Callow, CEO of Perfect Fit Brand — they make sex toys.

What was the first sex toy you ever used?

The first toy I ever used, I made myself! I was always a very mechanically-oriented guy. I won science fair awards, and would build things all day long. After puberty, I started playing around making masturbation devices out of bicycle inner tubes and electric motors. I even made a dildo one day out dipping a dowel into melted wax — that’s how they taught me how to make candles in school!. For years that dildo was in my closet!

Steve Callow Perfect Fit Brand
Steve Callow, CEO of Perfect Fit Brand | Photo: supplied

I was 20 when I bought my first sex toy — it was at the Pink Pussy Cat in NYC, from a lady behind the counter. I was so embarrassed to be in the store. Everything was behind the counter. My eyes were wide open with fascination. Not knowing what to buy, I bought the smallest thing I saw. It was a tiny tiny butt plug — about the size of my finger. The lady kept asking me if I was sure, she said it would be too small. I bought it anyway.

What made you decide to go into the sex toy business?

I didn’t come from this industry. As a kid, I grew up in Halifax, Canada, where I worked in yachting chandleries and auto-part stores. That’s how I paid my way through university. However, in university I started a computer business, which I developed into a network specialty company. I was lucky to be pursued by the partnership that became Accenture — the world’s largest consulting firm. By the time I was 25, I was already a senior manager at Accenture in Toronto.

Steve Callow Perfect Fit Brand
Steve Callow, CEO of Perfect Fit Brand

I ended up in New York City, and then 911 happened. It was a difficult time, and I decided to seek a less stressful life and moved to Florida, with savings and lots of experience. That didn’t last too long as I couldn’t get a green card without the job I had, so I moved back to Toronto. Back in Toronto I had a kind of epiphany one day — I realised I had all the skills to make and market my own inventions and I had some ideas — including the StreemMaster invention, my first product. I jumped in and went for it.

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Which is the most popular sex toy for gay guys?

Our Hump Gear line is by far one of the most successful gay sex toys of all time. It’s the world’s first butt plug that can be used for penetration — a fuckable butt plug.

What sort of feedback do you get from your customers?

My favourite was a customer who wrote in to tell me that, after using the Fat Boy Thin, his wife had orgasmed during intercourse for the first time in 20 years.

Steve Callow Perfect Fit Brand
Steve Callow, CEO of Perfect Fit Brand

A lot of the new sizing we’re offering — on everything from cock rings to the trans sex toys we’ve developed — is directly due to feedback from customers. We’re very serious about feedback.

For the Xact-Fit cock rings we did extensive, corporate-style, focus group testing.

What are some of the latest developments in sex toys that gay guys should be looking out for?

We developed a new cock ring sizing system that’s on its way to becoming the standard. We determined that we had to make rings that are only 0.1” apart in sizing to get rings that would fit perfectly. The new rings are call Xact-Fit, and come in fourteen sizes, whereas other manufacturers make only three to five sizes in the same range. We made them not too stretchy, so the rings are effective, but easier to get on and off than a metal ring. Our Play Zone kit contains the nine most-used Xact-Fit sizes for shaft rings, ball rings, and cock-and-ball rings stacked on a mini orange traffic cone. It’s been a huge hit.

Another development to watch for is the evolution of anal toys. Just as we developed the first Tunnel Plugs, which are hollow, the next frontier is vibration and new motor technology. We’re always inventing new products, such as the Buck-Off, The Bumper, and the Play Zone, and we have more innovative products in the works.

If I hadn’t used a sex toy before, but I was interested in trying something out, what would you suggest that I start with?

That’s a very personal thing. Every man should experience prostate stimulation. Also, using a stroker device is a lot of fun.

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NSFW

The Cum Dump Phenomenon

Master Jerry helps us understand it.

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Image sourced from photo library

The continuing evolution of the sexuality of gay men is endlessly fascinating. There’s obviously enormous diversity in the attitude and outlook of gay men in terms of sex.

The reality of being a cum-dump probably has a proud history that stretches throughout time, but embracing it as a sexual identity feels like a relatively new phenomenon.

On social networks like Twitter, and also on dating apps, a large number of users are now identifying themselves as cum-dumps.

Studios like Treasure Island Media and SX Video were among the first to embrace the fetishisation of cum. But, in recent years, many more porn studios seem to have embraced the trend.

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The concept features heavily in our porn feeds.

A quick search on the video sharing website Pornhub presents you with more that 300 results. The most popular video has more than 1 million views.

It left us wondering, how did it all start?

To help us understand the phenomenon, we interviewed Master Jerry, a Twitter resident expert on cum dumps.

What is a Cum Dump?

Although self-explanatory, we thought it would be a good idea to start with a definition of the term.

Cum-dump is used to describe a man that wants to have as many men as possible cumming in his mouth or asshole. Because the fetishisation of cum is the sexual force behind it, men usually don’t use condoms.

via SEX.com

Master Jerry simplifies the term by describing a cum dump as “a guy who’s willing to take all loads – no questions asked”.

The Evolution of Cum Dump

This is a concept that probably emerged from the nihilistic bug-chaser sub-culture, where the rush from no-condom sex was fuelled by the fear of catching a life-threatening infection. Thanks to medical advances like TasP and PrEP, and the reduction in HIV transmission rates, many gay men now feel empowered to embrace the cum-dump experience and identity.

With the fear and danger out of the equation, the appeal of being a cum-dump now comes from a symbiosis between power and control.

“I love sloppy 20ths. I also love being in control”, reveals Master Jerry.

Although there is an element of control, Master Jerry’s dynamic usually doesn’t involve any BDSM kind of fetish kink, “It’s about both cum dumps and the tops having fun”.

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From underground to mainstream

When you’re looking at a gang-fuck scenario, the guy in the centre of the action is the cum dump – taking multiple loads of cum in the ass.

“Cum is the best lube – bar none”

Proud of his cum dumps, Master Jerry created is own hashtag on Twitter – #MasterJerryCumDump.

Master Jerry CumDump
People proudly share their ‘cum dump’ photos| Photo: Master Jerry (supplied)

People from all over the world, including some famous names in the gay adult industry, use it to tag their best ‘cum dump’ pictures.

“My cum dump stable star is MuscleDaddyBottom on BBRT. Also Xybbbottomguy on BBRT is one of my popular stable cum-dumps”.

When asked what was his ultimate cum dump fantasy, Master Jerry replies:

“I’ve pretty much lived my ultimate cum dump fantasies. But I guess that something I’d like to explore is setting up eight cum dumps side-by-side, taking all loads. I’d also like to take a couple of hot cum dumps out into the streets and whore them out to random guys in downtown alleyways.”


Find out more about Master Jerry and join his stable:

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