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Acne Studios SS19 (image supplied) Acne Studios SS19 (image supplied)


Acne Studios SS19

Acne Studios SS19 (image supplied)



With his collection for SS19, Jonny Johansson - creative director of Acne Studios - is toying with the accepted concepts of the clothes we wear.
He describes his approach for this collection as ‘purposeful misinterpretations’ that plays with the accepted order of things, liberating us from the traditional constructs of the way we dress.

“I wanted to experiment with the definition of garments. What would happen if, when you described a pair of jeans, you were actually talking about a blouson? It was the beginning of a new set of archetypes, around which we built a wardrobe that plays with the idea of misinterpretation.” - Jonny Johansson, Creative Director of Acne Studios.

What does that mean in practical terms? Key garments are cut and constructed as if they are something else. Natural fabrics appear artificial. Layering blurs perception.

  • Jeans are cut as a blouson, with a long fly as fastening, authentic pocket construction and belt loops at the waist.
  • A neon yellow suit is actually linen, the natural fibres making the intense dye luminescent. It’s the same for the neon-dyed wool trim on a rib knit vest.
  • The functional details of an M-1965 field jacket are cut as a city coat. Misinterpreted as a coat is a polo shirt, with polo collar and ribbed cuff.
  • A neon yellow vest is knitted like a bathroom loofah. Sweaters appear to have the texture of body scrub towels.
  • The tradition of tapestry is turned into a hyper-reality with a digital image of the Stockholm archipelago, cut roughly and used as panels on tops.
  • White waxed cotton trousers have a layer of neon mesh beneath, which glows through from the inside.
  • Tech jackets are tailored as tuxedos in feather light nylon. Waists are defined by drawstrings, the collar tech satin. Tailored trousers also come in super light nylon.
  • Loafers are like sponges; sneakers combine a sleek racer shape with a chunkier front. Bags are woven like blankets, using the fabrics of the collection.

Presented in Paris at Le Palais, sculptures by Dawn Bendick created a lunar landscape for the show. Constructed from dichroic glass, the sculptures play with colour and light - the glow of the works enhancing the futuristic neon palette of the collection.

The SS19 collection from Acne Studios will be available online and in-store from December 2018.

See the full collection

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Sweat, sex, and sports socks.



#AASSSOXX (image supplied)
#AASSSOXX (image supplied)

I caught up with Matt, co-owner of Polish sports-fetish brand #AASSSOXX, to talk sport, sex, and socks.

When did you establish the #AASSSOXX brand?

I met Slawek at the beginning of 2017. It started as usual — Grindr, fetish, sex and finally love — what we have now is amazing! We work together and we have our own clothing brand.

Everything was possible because there was also another thing that we have in common — a passion for fashion. Slawek started designing clothes years ago, he was constructing male clothes. I always tried to sew something at home.

So, starting from an inspiration of gear and clothes to have sex in and play with, we started designing, creating, and sewing a collection.

Our debut fashion show was during the finals of Mister Gay Poland 2017.

What makes sports gear sexy?

Picture this — there’s a guy standing before you, he’s just finished his workout, his sweaty shirt is highlighting every muscle in his chest and abs, his shorts are slightly revealing this one and only shape, and on top of that, white socks contrasting with his dark-haired legs. This is just everything that’s the best!

Sports gear is synonymous with a perfect body, muscles, a masculine smell, power, domination. It’s the quintessence of testosterone.

Have you always had a sportswear fetish?

Forever. It probably began in the high-school locker-room. It’s not surprising really, you’re young, your hormones are boiling, and you’re in the locker-room sitting with your classmates after gym — everyone is naked or nearly naked, you can watch their bodies, you can smell how sweaty they are.

You want to have sex with them, but you know you can’t, you know that you’ll never be able to do anything with them. So, you wait — you wait until you’re alone, and you can just smell the socks and boxers that are lying around everywhere.

A total turn-on.

Who are the guys who buy your products?

They’re guys just like us — guys who are totally into sports socks. Everything we do is authentic. All of the clothes that we create have to turn us on before we will include them in our collection. We’re the models in our almost-explicit fetish photo-shoots.

#AASSSOXX is the first Polish LGBTQ clothing brand. We want to expland — as well as sportswear, we want to create casual clothes for all LGBTQ people, not just guys who have a sportswear fetish.

Our newest, most versatile collection is called Pride — we’ll be presenting this at the Mr Gay Europe 2018 event, which will be held in Poland.

Which are your most popular products?

Our ultimate best-sellers are the KINKY Pants and the KINKY shorts. I’m not surprised that these are so popular — when Slawek first saw the fabric, he just went crazy about it!

We’re very proud that almost every piece of clothing — the fabric, the design, the construction — is made by us in our small but growing workshop. It’s ‘almost’ because we can’t make the socks ourselves — you need a really huge machine to make them, so our socks are made for us by one of the best manufacturers of sport socks in Poland.


Which famous sportsman or celebrity would you like to dress in #AASSSOXX gear?

The biggest celebrity who wears these clothes everyday is my boyfriend. But knowing him, he would choose Zayn Malik or David Beckham — luckily for me, they’re both unavailable.

Dressing them is one thing, obviously we’d have to start by taking some measurements…

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